KFCKu Indonesia: Revamping the Digital Dining Experience

KFCKu Indonesia is the official mobile app for KFC customers in Indonesia, offering food ordering, delivery, and membership rewards. The project focused on redesigning the app’s overall UI/UX to enhance usability, visual consistency, and customer engagement. The goal was to create a smoother and more delightful ordering experience that reflects KFC’s fun and dynamic brand identity.

The previous design faced several user experience issues, including unclear navigation, inconsistent interface components, and a complex checkout flow. Many users found it difficult to quickly place an order or access loyalty features. The challenge was to streamline the user journey while maintaining KFC’s strong brand personality — bold, energetic, and appetizing.

As the UI/UX Designer, I began by conducting a UX audit of the existing app to identify friction points and usability gaps. From there, I restructured the information hierarchy and refined key user flows — especially for ordering, payments, and reward redemption. The new visual direction adopted KFC’s signature red and white palette with a more modern layout, refined iconography, and improved micro-interactions to enhance engagement. Interactive prototypes were built in Figma, and multiple design iterations were tested to ensure the interface remained intuitive and visually appealing across various devices.

Thank you for taking the time to explore this project. If you’re interested in collaborating or have a project in mind, feel free to reach out at alizabidin.design@gmail.com — I’d love to work with you!