Bogasari Mobile App

Bogasari is one of Indonesia’s leading food manufacturing companies, well-known for producing high-quality flour and consumer food products. The Bogasari App was designed to make the brand’s products more accessible to consumers while also providing cooking inspiration through recipes and educational content. The goal was to create a modern, user-friendly mobile app that connects customers directly with Bogasari’s product ecosystem — from browsing and purchasing to learning how to use the products creatively at home.

The challenge was to combine e-commerce functionality and content discovery within a single mobile experience. The app needed to serve both practical needs (buying products easily) and lifestyle engagement (exploring recipes and cooking tips). Balancing these two purposes required careful design of navigation flow and content hierarchy to ensure users could move seamlessly between shopping and inspiration.

The project began with mapping the key user journeys: discovering products, exploring recipes, and making purchases. The interface was designed to be warm and inviting, reflecting Bogasari’s household-friendly brand personality. Visual elements used soft colors, friendly typography, and clear imagery to highlight products and dishes effectively. Interactive prototypes were created in Figma, focusing on simplicity, accessibility, and clear visual guidance that supports both first-time and returning users.

Thank you for taking the time to explore this project. If you’re interested in collaborating or have a project in mind, feel free to reach out at alizabidin.design@gmail.com — I’d love to work with you!